How to Design for the Future

Eric Garland Uncategorized Leave a Comment

Episode #3 of The Garland Report features Scott Smith, managing partner of the design firm Changeist. In this interview, Scott tells us why foresight (futures studies, futurism, predictive intelligence, whatever you want to call it) may not work from a top-down, decisionmaker-centric focus, but is perfect for design projects. Smith tells us about how the tangible nature of design takes …

Forget Futurists: Unless You Plan on Doing Futurism Right

Eric Garland Uncategorized 5 Comments

Right on time, the media is rekindling its affair with Futurists, the love that dare not speak its name. The cycle is the most predictable thing in all of predictology – as we blossom into the mania of Boom and Bust, the media becomes enamored of these exotic creatures that call themselves experts in the study of what’s next. Who …

Coca-Cola 2020 vision – how Coke does foresight

Eric Garland Uncategorized Leave a Comment

Nobody needs Coca-Cola. For anything. And yet, they are one of the most enduring companies in the world with remarkably consistent financial performance and probably the best single marketing function in history. This you probably know. What you may not know is how much time and effort Coca-Cola puts into forecasting, scenarios and innovation. I remember working with them back …