Future, Inc
$9.99
Eric Garland’s first book about how to achieve organizational foresight in six simple steps.
Description
My first book tells the reader exactly how to execute a professional-level study of future trends, based on the techniques pioneered by the RAND Corporation, the U.S. Department of Defense, the Shell scenarios group, and others. Whereas many books on foresight get lost quickly in MBA-type jargon, or proceed immediately to extreme visions of what could be next for society, Future, Inc shows how simple and elegant a study of the future really should be. In it, you’ll learn systems thinking, trend research, forecast assessment from experts, strategic implications, scenario building, and communications.
