BlueStar is a U.S.-based company that provides digital signage, point-of-sale, RFID and other other technologies to improve sales and logistics.
They engaged me to speak in 2013 at a meeting of their Canadian distributors in Quebec City. I presented my keynote “Transformative Competition,” which they chose because they wanted to simultaneously challenge their distributors to think about the economic environment, but also to inspire them to what is possible.
One senior manager said, “This is the best keynote I have seen in the last 25 of our conferences.”