We all know that the world of customer relationships is in constant evolution, mostly because of the Internet. Even though so much has changed about marketing, the future we are creating may be very recognizable.
In this keynote speech, I explore how the 21st century might look a lot like the Good Old Days in terms of customer relationships. I show how social networks are really how commercial relationships have always worked, and how the days of mass media were a temporary foray into one-way customer communications.
Audiences walk away with a sense of where marketing is headed, and how to improve the future of their brand, the old fashioned way.