How to Predict the Future and Win is my second book, a satire of the relationship between futurists and executives. It shows us what is wrong with the way organizations plan their futures – and how to fix it.
The narrator in this intellectual journey is the fictional P. Hughes Egon, the world’s “premier futurological predictologist” who represents the proliferation of famous authority figures whose insights actually have nothing to do with the future.
The book exposes Egon’s twenty-five “tips” on foresight, such as:
- Listen to major media exclusively
- Put internal politics above external data
- Underestimate new competition and fringe players
- Plan based on a single scenario
- Let fake numbers trump real insights
Don’t worry, it all has a happy ending, because for every hilariously annoying mistake we make when looking at what’s next, there are positive values to embrace and techniques that actually work in today’s organizations.