My first book is entitled Future Inc: How Businesses Can Anticipate and Profit from What’s Next, a foresight metholodology book that explains how simple it is to think up new, insightful and profitable ideas using the information that is all around you.
Future, Inc. condenses the techniques of future intelligence down to six steps:
- Systems thinking
- Trend analysis
- Forecast assessment
- Scenario development
The book uses the future of beer as the case study to guide you through each step so you can start thinking about how to thrive in a world of chaotic transformation.
Five years after its publication, the book has met with worldwide acceptance, serving as a guide for professional foresight in corporate intelligence departments, MBA programs, and government agencies around the world. Its impact has translated around the globe, with editions printed in Korean, Chinese, Indonesian, Persian, as well as special English language editions for India, Bangladesh, and Pakistan.