SWOT analysis competitive intelligence

Guide on how to make SWOT analysis more powerful


Eric Garland Intelligence Analysis Leave a Comment

For those of you readers out there in the business world, you may have studied how to use SWOT analysis to assess the strategic position of your company. Surely, it’s a classic tool.

But for me? I hate the vast majority of SWOT analysis. Garbage in, garbage out, too careful, too boring.

HOWEVER. Add in some future trend analysis to punch it up, and you get a tool for insight that doesn’t lose the clean simplicity of the original technique. Check it out.