The basis of all my work is strategic trend analysis. When asking anything about the future, you must first find out what is changing and what it could imply. Yet in my two decades of work in strategy and foresight, I find that the majority of executives are unable to name three strategic level trends changing their industry – even senior executives.
If you are interested in brushing up on trend analysis so you can lead an organization into the future (or just generally be smart) then check out this primer. You’ll find definitions, tips, and more resources if you’re still hungry for wisdom and enlightenment.